Director, Marketing Strategy (Dec 2021 - July 2023)

  • Delivered insights-driven creative and digital strategies for partners that generated $4 million in new revenue for the company.

  • Led the development and implementation of social and creative strategies for partnerships with Universal for Minions: The Rise of Gru, Amazon for their Back to College social series, Bevel for their limited-edition Black Panther social product launch, United Airlines for their evergreen TikTok content, and Nike for their TikTok series #breakitdown.

  • Strategized and executed organic social marketing for season 2 of Samsung's Exposure on Lele Pons' YouTube channel and Hulu and Red Table Talk's iHeart podcast Navigating Narcissism.

Writer (March 2021 - May 2021)

  • Collaborated with a team of writers to develop a tween-focused 10-part series for Apple TV+ and wrote one of the 30-minute episodes. The show is currently in post-production.

Director, Branded Content (Feb 2018 - Dec 2021)

Director, Programming (Jan 2017 - Jan 2018)

  • Built and managed a branded content production workflow that streamlined the process from ideation to execution, resulting in over $20 MM in revenue for the company and 1 MMM+ organic views for clients and licensing partners.

  • Managed a four-person team to manage clients, initiate creative planning, and execute creation for over 300+ pieces of branded content and paid media assets for clients like Nickelodeon, Mattel, Netflix, Walmart, Nintendo, Paramount, Kraft Heinz, and more.

  • Spearheaded the creative content strategy for the record-breaking product launch of Ryan's World and KidsDianaShow at Walmart, Target, and Amazon, generating 1.2 B+ organic views on YouTube.

  • Collaborated with the SVP of Channels to define target audiences, brand messaging, and strategy for our owned-and-operated platforms. 

  • Oversaw creative development and programming for the company’s YouTube and social presence, identifying gaps between audience demand and current output to make content adjustment recommendations. 

  • Partnered with internal stakeholders to develop and launch the original show Challenge Squad for distribution on Roku and Hulu.

Manager, Audience Development (Aug 2015 - Jan 2017)

Senior Strategist, Audience Development (Dec 2012 -July 2015)

  • Vetted all pitches and creative from Branded Entertainment and Sales, ensuring quality control and alignment between client objectives and our creator partners' authentic voices and styles. 

  • Directed a team of four to fulfill 300 pre-sale RFP influencer marketing requests resulting in $30 MM+ in gross revenue by brainstorming concepts and sourcing influencers.

  • Produced influencer-led campaigns for leading brands, including Nintendo, Mattel, Nickelodeon, Warner Bros., Disney, Hasbro, and Burger King.

  • Cultivated and maintained relationships with three of the company's most high-profile and high-earning YouTube partners, EvanTubeHD, Bratayley, and HobbyKidsTV, by securing lucrative brand partnerships, managing licensing deals, providing ideas for audience engagement, and collaborating on content programming.

  • Analyzed performance metrics to provide actionable information and identify strategies for short-term and long-term growth goals, growing talent partners’ combined average monthly views by 900% from 40 MM+ to 400 MM+ per month.